Monday, November 12, 2012

The Fifth Absolute

The Fifth Absolute: The purpose of quality is to ensure customer success, not customer satisfaction.

Ohhh!!!..., we still need a lot to put into practice..., The Absolute above, was created around 2002 by Philip Crosby Associates ( and remains and idea to be implemented.
Forget Costumer satisfaction... 
Costumer Success is the key!!

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