Monday, November 12, 2012

The Fifth Absolute

The Fifth Absolute: The purpose of quality is to ensure customer success, not customer satisfaction.

Ohhh!!!..., we still need a lot to put into practice..., The Absolute above, was created around 2002 by Philip Crosby Associates (http://www.philipcrosby.com/pca/index.html) and remains and idea to be implemented.
Forget Costumer satisfaction... 
Costumer Success is the key!!